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CCSA appreciation event a success

CCSA appreciation event a success Without customers, a business cannot exist. And in a tight-knit community such as Atmore, customers become almost like family.

With the holidays approaching, it was the perfect time for a party, so Creek Convenience Store Atmore (CCSA) threw a customer appreciation bash to honor its loyal patrons.

On a bright, brisk Friday, Nov. 13, 2015, about 200 customers showed up for the festivities at CCSA to enjoy free chili cheese hot dogs and drinks, win prizes and an opportunity to see the NASCAR No. 22 Shell race car driven by NASCAR driver Joey Logano.

A popular driver, Logano finished up the 2015 NASCAR season with a fourth-place finish at Homestead-Miami Speedway on Nov. 22. He won six races and captured the pole position once in 2015. To have his show car at the event was definitely a big deal.

There was a steady stream of people stopping in and hanging out at CCSA, catching up with the employees and enjoying the noticeably cooler temperatures of mid-November.

"What a success we have had with this event," Retail Operations Manager Leo Hammons said. "People seemed to enjoy the day, enjoy the food, and the prize wheel was a big draw, too. The customers really appreciated us doing something different, and the flow of traffic seemed almost nonstop."

Hammons said the Shell show car was a hit as well.

"It's not every day you get to see a race car," he said. "Everyone was taking pictures and looking through the windows. It was just a wonderful day."

CCSA employee Anjaneice Martin, who was working the day of the event, said she saw a lot of regulars come in and congregate in the store.

"Many were coming in and looking around, checking out our new mural on the walls," Martin said. "A lot of Tribal Members who showed up for the event were reminiscing and pointing out their families in the mural. That was a proud moment."

Martin also said she was glad to have worked during the event.

"It was a lot of fun and didn't seem like I was at work at all. Everyone here always has a good time, but the extra interaction with the public was pretty cool."

Another employee, Nicole Edwards, said the event was well received from customers.

"They all said the food was great, and they seemed excited about the prizes outside," Edwards said. "There was a lot of good chatter about it."

By Jen Peake
CIEDA Marketing Specialist

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